The branding and logo for "All I Think About" Burger House revolve around quirky mascots—fun illustrations of people with wide, almost hypnotized eyes, caught in different moments of their day, all thinking about burgers. The concept plays on the idea that once you’ve eaten at the restaurant, you can’t get it out of your head. The use of mascots was intentional, as they make the brand more memorable and relatable.
The brand’s identity is lighthearted and modern, intentionally steering away from the seriousness of traditional burger joints. It’s designed to feel fresh, fun, and distinctive. The color scheme is mostly black and white, but accented with bold pops of blue, red, yellow, and green. These colors are prominently featured in the stickers that form a key part of the brand identity, encouraging customers to take a piece of the brand with them.
The project includes a full range of mockups, from packaging like burger boxes and bags, to menus, stickers, staff T-shirts, outdoor signage, and cups. The goal is to create a cohesive, memorable experience that sticks with customers long after they’ve left.
