PLEDGE is a Horizon Europe funded project focusing on the emotional dynamics of political grievances and their implications for democratic politics. The PLEDGE project engages researchers, policymakers, and citizens in a collective effort to better understand citizens’ emotions and develop practices and tools that promote emotionally responsive democratic governance and political communication, and foster pro-democratic forms of civic engagement.
The initial design of the logo draws inspiration from the word 'Pledge,' and depicts a hand forming a heart in its palm. This reflects the common gesture of placing the hand on the chest when expressing dedication and promise.
The style of the logo is presented with simplicity and ease of understanding, using basic shapes and soft, rounded lines that make it friendly and approachable.
The chosen colors are orange and dark blue, which represent contrasting emotions. The combination of these opposing colors reflects the various moods one might encounter, whether positive or negative, making the logo striking and noticeable.
Additional design proposals that were not chosen by the client.
