Logo design for SEA TALES. This program aims to support teachers of primary and secondary education in developing the competencies and knowledge needed to integrate Ocean Literacy education through role-playing activities in their classrooms. This initiative introduces students to its concepts and principles, fostering a generation of ocean-literate, active, and responsible citizens.
The logo depicts a whale with simple, rounded lines, evoking a friendly and playful atmosphere. The inspiration for this design was to merge the word 'tales,' which sounds like 'tail,' with the whale. By integrating the whale with the letter 'e,' it creates the illusion that the 'e' forms the whale's tail.
The design has a modern and playful character, aiming to be appealing to all ages, while also emphasizing clarity and accessibility for young children.
Additional design proposals that were not chosen by the client.
