Logo and brand identity for the bakery 'Estia'. A modern and youthful approach designed with simple geometric shapes.
The logo's design draws inspiration from the bakery's name, "Estia," which originates from the Greek goddess Hestia, known for her association with domesticity, family, and home.
In light of the brand's historical significance and core values, the primary design elements include the portrayal of the goddess's head, represented by the letter "E" adorned with vertical lines. The woman's body is depicted in the form of a rectangular shape, symbolizing the concept of home, while her hand holds the wheat, a widely recognized symbol in the world of bakeries.
The brand identity and the design of the pattern encapsulates the artistry of bread-making and the morning time. Using gentle curves and different shapes that are visually captivating and effortlessly straightforward, appealing to the eyes of the customers.
