The Thessaloniki Wine Show brand identity draws inspiration from the city itself as well as the rich colors and essence of wine. To avoid clichés, the design features a modern, maximalist pattern and illustration, creating a fresh and contemporary look that stands out.
The logo design portrays a glass, elegantly shaped with its upper part abstractly resembling the iconic White Tower, while drops gracefully form its top. Drawing inspiration from the hues of rose and red wine, the color palette exudes playfullness and warmth.
Building upon this emblematic logo, a distinctive pattern was crafted, drawing further inspiration from the city of Thessaloniki and the essence of wine. This pattern seamlessly integrates into various branding elements, including posters, packaging, merchandise, and website design, creating a cohesive and captivating visual identity.
